We want to have our manufacturing in Sweden. Wages are higher, costs of production are higher, but:

- it makes it easier to take responsibility for the environment
- transports are shorter
- job opportunities are created on home ground
- ways of decisions are shortened
- it is easier to control materials and production

We have developed our environment policy together with CMF, which is a centre for environmental business development.

Swedish and European legislation is effectively fighting substances and chemicals that are harmful to the environment. The rules are strict, and we and our suppliers follow them rigorously.

Our carpets do not contain any heavy metals or dangerous softeners, and they don´t give off any poisonous gas in
case of fire.

Gislaved Folie is our supplier of plastic. The company is environmental certificated according to ISO 14001, and so is the company we chosed to deliver our products to the shops.

Our products have a long life and demands a minimum of maintenance. This also helps to save the natural resourses.

Our ambition is quality - on all levels.

The weaving takes place in old traditional shuttle weaving looms dating from the 1950 – 1970s. Even if parts of the production are performed mechanically, the art of handmade craftsmanship is always present. Each rug is created as close to the original handmade style as possible.

The plastic has very special properties that make it almost alive. It is a long and hard process to produce a rug, so let’s take it from the beginning.

Let’s start with the kernel, the warp. It is wound on the bar in the back, and can be up to 600 meters long. The warp is threaded through the loom and attached in to the frontal bar. After the weights that control the straightness of the edge have been checked, everything is set to start the weaving procedure.

The plastic is delivered from our supplier Gislaved Folie of Sweden. Gislaved first dyes the plastic and then cuts it to the specified breadth. The plastic needs to be heated before it is carefully wound. This needs to be thoroughly and manually done. The weaving looms are of an older style and constantly need to be greased and maintained. The pattern card is made by a punchcard machine. The jacquards are an old style computer that is placed on top of the weaving machine. These have the ability to weave in free forms and patterns.

One person can weave using three looms simultaneously. The procedure needs to constantly monitored. The spools need to be replaced and the edges checked often. When the bar underneath the loom is full, it is rolled off, and then it needs to shrink for two days. After that the rug is welded and cut into the desired lengths. The rugs are then quality checked by experienced staff and packed into stylish bags and sent out to the boutiques.